The Community Spirit
Design Director: Justin Flood
Art Directors: Nik Reed, Xander Opiyo
Copywriters: Nechama Muchnik, Matt Herman
Design: Xander Opiyo
Photography/Videography: Xander Opiyo
Worked on the launch of The Community Spirit, a new purpose-led spirits brand that commits its resources to elevating and strengthening communities. I concepted and executed social content, off-premise activations, OOH documentation and photoshoots/videoshoots as needed. The look and feel of the brand is very grassroots & run-and-gun, which allowed me to experiment with warm textures and multimedia collaging throughout the brand activaition.